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| Apollo was started in
2004 by Will Arnold, Richard Laven and Eddie Campbell with the
specific aim of measuring and analysing PR coverage in the UK
technology industry. The company now works closely with over 200
companies and agencies helping them to understand their PR
performance as well as giving them the tools to improve both the
quality and quantity of their coverage. Arnold and Laven were
the founders of PR Audit and after a brief period under PR
Newswire’s management PR Audit was merged into Apollo in 2005
making it one of the leading media measurement companies. In
2005 Apollo started to research 11 other countries across Europe
thereby offering our clients a standardised measurement across
Europe. In January 2007 we started measuring the US technology
media providing an affordable measurement system across two
continents. Apollo is a trading name of Performance
Research Centre. |
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| Will
Arnold |
Richard Laven |
Eddie Campbell |
Craig
Hodges |
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