The
Apollo Company Report is a bespoke report designed to give a
company a clear insight into how its PR has performed against its
main rivals and, as importantly, help make campaigns better
organised and more effective.
The report can cover any time period specified by the customer and
can incorporate up to ten competitors. They can be run over any one,
or a combination, of the 13 countries that the Apollo Survey
currently researches.
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Over 150
different companies currently use the Apollo Company Reports.
Some buy a report annually for
£975
to see what how they compared with their competition over the
previous year and use that data to assist them with their plans for
the coming year. Others use the reports to monitor all 12 European
countries and the USA on a monthly basis.
Users of the Apollo Company Reports fall into two main
groups:
- PR Agencies who subscribe on behalf of their client.
- In-house PR Executives.
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- How much coverage your company gets compared to its
competition?
- Whether your coverage improved relative to your competitors
since last month?
- How much coverage your company gets in 12 European countries
and the USA?
- Which journalists cover your competition more than you?
- Which technology analysts are the most influential in your
sector of the industry?
- Which journalists cover you more than they cover your
competition?
- Which media cover your competitors more than you?
- The types of story that your competitors are successfully
getting published?
- The messages that your competition are getting across to the
readers?
- Which media are the most influential in your industry sector?
- How your coverage has progressed over the last 12 months?
- What percentage of your coverage is in the verticals?
- Which of your spokespeople received the most coverage?
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The
Apollo Company Reports are used in a variety of different
ways but these are the main reasons so many companies subscribe:
- Demonstrate success - Use the data in the report
to show how successful your PR activity has been - and help set
goals for the future.
- Work on your weaknesses - By identifying
weaknesses in your coverage you can focus on areas to get the
quickest gains.
- Play to your strengths - You can quickly see
what’s working and use this in future activity.
- Story ideas - Using the links to your
competitors' stories you will learn how they are generating
coverage. Use this to generate ideas for yourself.
- Messages - The links to the stories will allow
you to easily identify the messages that your competitors are
using. Use this to brief your spokespeople and sales teams.
- Analysts - Use the analyst section to make sure
you have relationships with the most influential analysts in your
industry sector.
- In short - Budgets are finite. Apollo’s research
demonstrates and increases the return people get from their PR
spend.
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