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1,000 analysts, 93 analyst firms, thousands of analyst-journalist relationships, thousands of analyst opinions

The Analyst Source has been eagerly embraced by vendors and agencies. Little wonder, given its ability to save huge amounts of time and improve AR.

Feedback from users shows they use it for the following reasons:

1. Identify the right analysts quickly:

When it’s a sector they already know The Analyst Source acts as a check analysts are not being missed.
It helps build a list of targets quickly in an unfamiliar sector.

2. Track what they say to:

Understand what an analyst thinks when you make contact.
Help brief spokespeople on what the analyst thinks about the company, the technology, the competition
Challenge negative views
Use the positive opinions in your marketing

3. Bring AR and PR together:

The Analyst Source reveals which journalists quote which analysts.

The Journalist Profiler identifies the journalists who actually write about specific subjects, whether anti-spyware in the nationals or VOIP within the trades.

It saves time by allowing you to go to the right journalists immediately. According to one user the number of voice mails she had to speak to fell dramatically.
And of course, targeting more journalists writing about a subject usually translates into more coverage.

The Journalist Profiler allows you to link through to the stories the journalist has written. By doing this before they speak to a journalist, users can understand the angles they like, the way they write about subjects and it helps pitch the right story.

The Journalist Profiler also shows the analysts quoted by the journalist and their use of spokespeople: whether they quote them and, by looking at the quotes, what makes a soundbite.

All this is a powerful tool in identifying and working with journalists. It also makes effective briefing-books very easy to put together.